Mailchimp
Two magazine covers in ten months.
Between December 2017 and October 2018, Mailchimp was featured on the covers of Inc. as their 2017 Company of the Year, and Forbes as one of the Forbes 400.
The first cover came just 20 months into our PR engagement and led to subsequent coverage in MSNBC, Entrepreneur, and Fast Company.
The Forbes story generated 140K views in a matter of days.
Zapier
Establishing Zapier as an "Automation Kingpin"
Rquared's startegic comms program is scaling with the company through a period of explosive growth - ARR increased by 15M in 18 months and users more than doubled. As a result of ongoing PR efforts, media impressions have increased ~300% year over year.
Strategic relationship building leveraged Zapier's business growth and app data to secure feature stories with Business Insider, Fast Company, and Forbes.
We have also established CEO Wade Foster as a leader on remote work and automation in the workplace with placements in The Wall Street Journal and CNBC.
Carta
Viral media moment wuth #TheGapTable
Rsquared Communication announced the release of research conducted by Catra and the #Angels on the equity gender gap in Silicon Valley
Pitched broadly under embargo to tech and business media, plus day-of pitching to broadcase and consumer media
#TheGapTable was included in 40+ pieces of original coverage, including 10+ print articles, generating a total of 540M+ media impressions
Slack
From launch to Company of the Year
Rsquared Communication has represented Slack from pre-launch to Silicon Valley darling
Built exclusivity around the CEO and company and scaled the profile of opportunities alongside Slack's reputation, growth, and influence
Examples include a 6800-word profile in Wired 6 months after public release, a Forbes cover at 17 months, and an Inc. cover at 22 months
Digit
Digit Pay: Fintech product Launch
Rsquared Communication led the launch of Digit Pay, a feature that enables users to reduce credit card debt, and the first major product announcement for Digit in nearly a year
Conducted broad embargo outreach to top-tier tech, consumer & finance reporters at over 30 publications
Digit Pay was covered in 16 original articles, netting nearly 180 million impressions